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Brand storytelling for the digital age

MAKE YOUR
STORY CONNECT

communicate your brand better and more efficient by telling the right story, at the right time, to the right audience

The hero of your
brand story is
your client. We’re here to help and support and
provide the right
“tools” to get them
through happy
and unscaved!

The hero of your brand story is
your client. We’re here to help and support and provide the right “tools” to get them through happy and unscaved!

what is brand storytelling?

the hero - centric approach

Somewhere on the cusp between marketing, advertising and the art of narrative structures, we find a new (old) way to connect with customers. In the age of digital transformation where our imperative is to find and keep the just right customers we turn to stories and story strategy to lead the way.

It all starts with a very easy shift in perception – THE HERO is your client! Thus we build a marketing strategy focused on telling her story, adding value throughout her customer journey.

what makes a brand story

The hero

The one who undergoes the story is your client. They have their community and values, their hangouts and language. And they have a need, be it physical or spiritual, a quest in which you can assist!

The mentor

As the one that provides guidance in the quest, you, the brand, are the mentor. You follow an archetype, have values and provide a coherent narrative with a compelling moral

The brand gift

Or the added value is what you provide the hero with. It is something that springs from the quest you are aiding and helps the hero to complete the journey (also the thing that they will boast about after it is over)

Shared values

The new tribes, the digital ones connect through shared values, we recognize each other and build trust because we belive in the same basic principles. This is how we find the ideal clients for your business

The right place

Wow the digital world tends to go on and on, add the physical one and finding the right place to meet your audience becomes a key factor. We need to find the right channel to carry your brand message to the heroes sharing your values.

BRAND STORY QUIZ

How does this work? To get a freebie story overview for your brand, we’ll go through a few easy questions together. In order to properly frame your brand story in this quick sneak peak we’ll go over your values, audience, design taste and positioning.

It’s just 12 super easy questions and it will not take more than 6 minutes. Let’s see where your brand lands on the story wheel:

Promoting healthy connections between brands and their heroes

You do your job and you do it well, there is value in what you do. We aim to find and connect this value to the ones that can most benefit from it, the people who’s stories your brand can make better.

Digical brings structure and creativity to the connections brands try to build with their audience. Our job is to make an impact, tell the right story, use the right medium, reach the right heroes and ensure that everybody leves the table better off.


digical

how can we help?

Strategy

creative ways to communicate and make your brand ecosystem more efficient

Copywriting

from brand messages, to web writing, we can handle any copy you might need

Content creation

posts of any kind, visuals and any creative resources needed

Social Media

Creating and managing social media presences, scheduling and strategizing

Experimental

weird, fun, out of the box activations either digital or physical

Strategy

creative ways to communicate and make your brand ecosystem more efficient

Copywriting

from brand messages, to web writing, we can handle any copy you might need

Content creation

posts of any kind, visuals and any creative resources needed

Social Media

Creating and managing social media presences, scheduling and strategizing

Experimental

weird, fun, out of the box activations either digital or physical

some cool projects

tecaville - experiential project for Imoteca @ Brand minds

product development and creative for 72h website

facebook page upates, events and engagement

brand concept and implementations, social media

traveling cloud
electronic installation

tecaville - experiential project for Imoteca @ Brand minds

product development and creative for 72h website

facebook page upates, events and engagement

brand concept and implementations, social media

traveling cloud
electronic installation

thoughts about digical

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John Doe
Designer

ways of working

The social
media guru

3 months of intese social media training
month 1 – we set up the channels, post content, create templates, test out ads and audiences.
month 2 – we do it together – you get a feeling of the apps used and how the process goes
month 3 – you take over but we assist, answer any questions and provide support

The one off

social media strategy
brand story
social media template
copy
website copy
and more….

The story
planner

brand story and all necesary creative assets for you to carry out brand comms

The full Package

brand story
channel strategy
ecosystem orchestration
social media setup
social media management
website setup
website management
special projects
ads copy, creative

The social
media guru

3 months of intese social media training
month 1 – we set up the channels, post content, create templates, test out ads and audiences.
month 2 – we do it together – you get a feeling of the apps used and how the process goes
month 3 – you take over but we assist, answer any questions and provide support

The story
planner

brand story and all necesary creative assets for you to carry out brand comms

The one off

social media strategy
brand story
social media template
copy
website copy
and more….

The full Package

brand story
channel strategy
ecosystem orchestration
social media setup
social media management
website setup
website management
special projects
ads copy, creative

the story sonata

a few thoughts, a few lines, a few ideas, inspiraton and resources to help navigate the brand story world. Read on, we’re gonna have some fun!

let's talk

Hi, I’m Ioana

I am a screenwriter turned brand storyteller.

My keen interest is to find the perfect pathway between brand and user, to create connections that reach beyond the commercial transaction.

Everybody has a story – I’m the one to find ways for your brand to be part of those stories.

#digicalstory

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